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Website Marketing Strategies
and Consulting
How Can Customers Buy From You
If They Can't Find You?
and Consulting
How Can Customers Buy From You
If They Can't Find You?
Capturing leads is perhaps one of the most important aspects of a successful and profitable web site. Done properly it can increase sales, boost traffic and transform any site (including yours) into a return customer, money making machine.
A good analogy would be, a website without proper lead and/or visitor capture, is like water being poured into an open hand with fingers spread apart. All the water would pass through your hand right? Well... you don't want your website visitors to leave your website without any incentive to come back. Otherwise all of your hard work in gaining them would have been for nothing!
Yet, most small business websites are unaware or ignore these crucial lead capture elements when designing their web sites.
'Lead capture' simply means capturing or obtaining the contact information (name and e-mail) of your site's visitors. You obtain permission to contact these subscribers at a later date to inform them about your site's updates, special events, or any other
promotional material dealing with your website and/or business. Many marketers refer to this as building your 'opt-in list', visitors opt-in or give you permission to contact them.
By visiting our program pricing page, you will learn why this vital piece of marketing is included in even our most basic of packages (when we build your site.)
A good analogy would be, a website without proper lead and/or visitor capture, is like water being poured into an open hand with fingers spread apart. All the water would pass through your hand right? Well... you don't want your website visitors to leave your website without any incentive to come back. Otherwise all of your hard work in gaining them would have been for nothing!
Yet, most small business websites are unaware or ignore these crucial lead capture elements when designing their web sites.
'Lead capture' simply means capturing or obtaining the contact information (name and e-mail) of your site's visitors. You obtain permission to contact these subscribers at a later date to inform them about your site's updates, special events, or any other
promotional material dealing with your website and/or business. Many marketers refer to this as building your 'opt-in list', visitors opt-in or give you permission to contact them.
By visiting our program pricing page, you will learn why this vital piece of marketing is included in even our most basic of packages (when we build your site.)